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Feeling clear, energized, and fulfilled
Yes! You deserve it too
Virtual 1:1 life coaching for high performing professionals who feel stuck, exhausted, and overwhelmed -- at work and at home.
Is this you?
You're everyone else's rock...
but you're stuck in a rut
You're trying to do everything right, but you’re running on fumes and still feel like it's never enough.
You're overthinking every decision, constantly analyzing everyone's expectations, and it’s draining you.
You're short-tempered with your loved ones, and feeling guilty about it.
You're keeping up appearances, but you’re exhausted and secretly worried you might be burning out.
You’ve tried journaling, podcasts, or therapy, but you’re not sure what's next.
You're feeling bad for wanting more from life, but you want to enjoy your life, not just "get through it".
It doesn't have to stay this way.Coaching becomes the space where you exhale, recalibrate, and intentionally expand your options.
What you'll get
Freedom to become the person, parent, leader you want to be
A clear vision of what you genuinely want to create in this season of your life.
Change, personally and/or professionally, that aligns with your vision and feels accessible and true to you.
Personalized tools to pause and act with intention.
Relief from spinning, second-guessing, and people-pleasing.
Renewed energy at work, at home, and in your relationships, without overextending yourself.
Confidence to make decisions that reflect who you are.
More joy and fulfillment as you start to genuinely enjoy the life you’ve worked so hard to build.
Noticing how your loved ones and team members benefit from your renewed energy.
The Coaching Program:
Living in Alignment
A pragmatic 1:1 life coaching program delivered in two phases
Phase I: Vision Setting
We explore what you genuinely want to experience in this chapter of your life -- at work and at home -- creating a clear beacon for future decisions.Phase II: Aligned Action
We uncover and evaluate available pathways that align with your vision, one right-sized step at a time. We make space for your rest, update autopilot decisions that are no longer serving you, and celebrate your wins.
Why I do this work
From burnout to alignment
I created 9 coaching after years of pushing myself to succeed, and quietly burning out in the process.I used to think I had to do it all: high performance at work, full presence at home, and zero room for error. But after returning to work from maternity leave and hitting a wall, I realized something had to change.Through life coaching, I made intentional changes around what truly matters to me. Now, I help other mid-career professionals who are constantly navigating changing work and life pressures, do the same without having to walk away from everything they've already built.
Aida Benkirane
Founder of 9 coaching
Certified Life Coach
B.Eng + M.Sc + Former Director in Energy Sector
what clients are saying
I highly recommend 9 coaching to anyone looking to make a positive change in their life - big or small!"
- JA, dad, career transition
what clients are saying
"I shifted my mindset and started seeing real improvements at work and at home."
- JS, mom, career growth
what clients are saying
"I was able to create a healthier work-life balance and found I was more present when spending time with my family!"
- RZ, new dad, career growth
Let's find your new path
Ready to find ease in the life you’ve worked so hard to create?
By taking the time to find your clarity, from one moment to the next, you create the space to show up as the person you want to be.
coaching program
Living in Alignment
feeling fulfilled? It's possible
Living in Alignment is a life coaching program designed for professionals navigating increasing pressures -- whether you're growing your family, managing conflicting priorities at work, or feeling a persistent call to revisit your personal goals.It's designed in two phases to help you get clear about your objectives, and take aligned and accessible action toward a life that feels true to you.
Phase I
Vision Setting
identifying your objectives
In Phase I, we make space to explore what’s calling you, what you actually want to experience in this chapter of your life, and what success means to you. Looking beyond the expectations, the “shoulds,” and the self-negotiations.This clarity becomes your beacon and is the first step to move away from feeling stuck and overwhelmed. When your vision is clear, decisions feel simpler, more grounded, and open up to more creative solutions.
Delivery
6 virtual sessions, weekly cadence recommended
60-minute calls (up to 90 min as required)
Flexible scheduling + support between sessions
Personalized toolkit (view a sample)
Session Outline
Session 1: Introduction to the program and toolkits.
Sessions 2–4: Holistic Scan to assess your career, relationships, health, and lifestyle & identify what's calling for change.
Session 5: Create your Vision Summary, with gentle work around any limiting beliefs that surface.
Session 6: Identify right-sized next steps based on what’s most calling for your attention right now.
Outcomes
An energizing vision that guides you through your next chapter with clarity and confidence.
Enhanced self-awareness that allows you to make choices aligned with your vision, intentions, and motivations.
Deep understanding of what’s getting in the way, and how to overcome those obstacles.
Personalized tools for taking aligned action that feels right-sized and accessible.
Clarity that not only uplifts your sense of purpose but also enhances your presence and performance at work and at home -- benefitting you, your loved ones, and your team.
Investment
$750 CAD30% Off Special! $525 CADPayment plans available
May be eligible for reimbursement through some workplace wellness programs
| Cost of staying stuck | Benefits of vision setting |
|---|---|
| Spinning, second-guessing, missed chances | Clear vision to guide your decisions |
| Fatigue, frustration, low motivation, regret | Tools to feel energized and focused |
| Decisions driven by fear or “shoulds” | A framework for intentional action |
| Constantly reacting to life’s demands | Confidence to lead on your terms |
Phase II
Aligned Action
meaningful change
In Phase II, now that we’re clear on what you’re solving for, we turn that clarity into action. We evaluate options, create win-win solutions, and choose right-sized steps that feel doable in your day-to-day.Taking actions aligned with your vision is an ongoing practice and is key to reducing the feelings of exhaustion and overwhelm. As we navigate different solutions, we make space to allow for your R&R, we intentionally update habits of thoughts and actions that are no longer serving you, and celebrate your wins so you can regularly move toward feeling energized and fulfilled.
Delivery
12 virtual sessions, weekly cadence recommended
60-minute calls (up to 90 min as required)
Flexible scheduling + support between sessions
Exercise journal
Personalized toolkit (view a sample)
Session Outline
Identify and evaluate creative solutions that are accessible to you so that your actions feel more aligned.
Practice recognizing emotions and thoughts, pausing before taking action to ensure alignment.
Navigate to self-compassion when you’re in a conflicted state, allowing space for recalibration.
Step back and refine your intentions when you notice the angst of autopilot, ensuring your next move aligns with your vision.
Address resistance and gently redirect limiting beliefs that surface.
Celebrate wins and expand into new levels of performance when in alignment.
Address upcoming decisions, ensuring the options you see and the choices you make align with your vision and intentions.
Outcomes
Aligned decisions by consistently making choices that reflect your intentions and vision.
Progress toward your goals while taking right-sized actions that build momentum.
Habits and boundaries that work for you by anchoring into your motivations as opposed to pre-defined solutions.
Finding the freedom to take up your space in a way that feels true and liberating to you.
Speaking your truth by expressing yourself authentically in ways that enrich your relationships and experiences.
Feeling more joyful and uplifted as you take aligned steps, notice what energizes you, and start including more of it - from one moment to the next.
Finding fulfillment by embracing your needs and desires while creating space for others to thrive.
Investment
$1,500 CAD30% Off Special! $1,050 CADPayment plans available
May be eligible for reimbursement through some workplace wellness programs.
| Cost of familiar habits | Benefits of aligned action |
|---|---|
| Repeating old patterns that no longer serve you | Tools to reinforce aligned habits |
| Getting pulled back into overthinking | Structure to stay grounded in your intentions |
| Prioritizing others at the expense of your needs | Support to make decisions rooted in your needs and intentions |
| Feeling unsure, even after making progress | Confidence to move forward with clarity |
| Feeling reactive and frustrated, despite your best efforts | More presence and ease in your relationships |
| Emotional and mental fatigue from misaligned choices | Feeling fulfilled, joyful, and energized by embracing who your are |
what clients are saying
"After years of feeling stuck, I finally made real progress and feel more empowered than ever."
- MS, starting her family, career transition
what clients are saying
"I now have the tools to see the bigger picture and take steps that feel right for me."
- BB, starting his family, career growth
what clients are saying
"I changed how I show up at work and in my relationships, without needing to quit or start over."
- MC, starting her family, career growth
FAQ
How do I know if this is the right time to invest in coaching?
There’s rarely a perfect time, especially when you’re carrying so much. But if you’re feeling stuck, feel like you're carrying a huge load, and know that something needs to shift, that’s your signal.Coaching doesn't add to your plate. It helps you use your time and energy in a way that actually supports the life you want - at work and at home.
FAQ
What if I’m not sure what I want or other things haven't worked?
That’s exactly where we begin.You don’t need a 5-year plan, just a sense that something’s off and an openness to explore. Phase I is built to help you clear the noise and reconnect with what matters to you.If other approaches haven’t worked, it might be because they treated the symptoms, not the root. This program focuses on clarity, aligned action, and is tailored to your real-life.
FAQ
Is this the same as therapy?
Coaching and therapy can both be powerful, but they serve different purposes.Therapy often focuses on healing past experiences or managing mental health diagnoses. Coaching is future-focused. It’s about helping you clarify where you want to go, identify what’s in the way, and build the mindset, habits, and strategies to move forward.
Let's use your data
and find your new path
If you'd like to take the first step toward creating a life aligned with what truly matters to you, let’s talk. Together, we’ll explore how my coaching can help you move from overwhelmed and unfulfilled to energized and clear.
about your coach
Hi, I'm Aida
your life coach
As someone who spent over 15 years working in a demanding corporate environment, I know the struggle of trying to balance it all -- relationships, career, personal well-being -- and still feeling unfulfilled.Now, as a life coach, I guide professionals who feel stuck and unaligned toward lives that are intentional, energizing, and true to them.
Aida Benkirane
Founder of 9 coaching
Certified Life Coach
B.Eng + M.Sc + Former Director in Energy Sector
My Story
From external validation to internal alignment
I thought success meant doing more, achieving more, and pushing through at all costs. But eventually, the pressure became too much. After returning to work from maternity leave, I hit a wall and realized that no amount of external success could make up for the disconnection I felt inside.Amdist the shame, anger, confusion, I made a big choice. I walked away from my career, not knowing exactly what the next step would be. I didn’t have it all figured out, but I began to trust myself, taking things one step at a time and tuning into what was truly important to me and my family. The changes I made were right-sized, each step reflecting where I was in my life and the vision I was creating for myself.That’s when everything actually started to change. I stopped looking outward for permission and started looking inward for alignment. As I aligned my actions with my inner vision, I found myself becoming more creative in finding win-win solutions. I felt more present and performing than I ever had before. My decisions became clearer, my relationships more fulfilling, and my energy returned in ways I hadn’t expected.Becoming a coach is tied to my childhood dream of being a modern-day philosopher. I found my passion in helping others navigate their own path toward alignment. I love coaching because it allows me to guide people in creating lives that truly resonate with who they are, and I’m here to help you take your own right-sized steps toward a life of clarity and fulfillment.
Let's map out what's next
and answer any of your questions
Clarity, your first step to feeling fulfilled and enjoying your life, is closer than you think. Become the parent, partner, leader you know you can be.
Client reviews
Client success stories
Real progress, rooted in clarity and alignment
These stories reflect what’s possible when you pause to reconnect with yourself and take aligned steps forward.Many of my clients came in feeling stuck, overextended, or unsure of what needed to change -- despite doing all the “right” things. Through our work together, they uncovered what truly matters to them, found new ways forward, and began showing up in their lives with more clarity, confidence, and ease.
what clients are saying
Navigating a new chapter
"As a client of Aida and 9 coaching, I can not begin to describe my incredibly positive experience with her.Aida is like a personal trainer - for your mind. I'm stronger, more resilient and so much more aligned with my needs/wants ever since I've been working with her. She's helped me embrace my new chapter as a working mom, and make accessible changes towards my vision, changes I didn't think I could make! She's my life hack. And she's SO good at what she does. 100% recommend!"
- RM, mom, career transition
what clients are saying
Transitioning into a fulfilling field
"I had an incredible experience working with Aida. From our very first session her kindness, intelligence, and genuine passion shone through. She helped me focus on my true passions and developed a clear, actionable plan to transition into a new field that I'm deeply excited about.Her thoughtful approach and unwavering support made all the difference in starting my journey. I highly recommend 9 coaching to anyone looking to make a positive change in their life - big or small!"
- JA, dad, career transition
what clients are saying
Forward momentum
"Aida is a gifted coach. Her amazing listening skills, thorough knowledge and on point questions have helped me deepen my self-reflections and progress tremendously in aspects of my life that had been stagnant for years! Working with Aida has changed my life in so many positive ways."
- MS, starting her family, career growth
what clients are saying
Happiness at home and at work
"While working with Aida, I have seen a really valuable change in my thoughts and happiness in a very short amount of time. I was able to make changes in my job, loving it without having to quit and find a new job! She's also really helped my with my relationships. Setting boundaries, and communicating clearer.Aida’s active listening style creates a space where she is curious and non-judgmental. I love how attentive and encouraging she is. She is very good at this and I am so thankful we crossed paths."
- MC, starting her family, career growth
what clients are saying
Powerful mindset shifts
"After my sessions with Aida, I felt so empowered at work. There was a huge shift in my mindset that allowed me to seize opportunities right away. This shift is something I can now use regularly at work and at home, and I've seen improvements for myself and in my relationships."
- JS, mom, career growth
what clients are saying
Feeling present and enjoying the process
"Aida helped me articulate what changes I would like to see in my life. I was genuinely surprised by what I was able to accomplish, and the process was fun.I was able to create a healthier work-life balance and found I was more present when spending time with my family!"
- RZ, new dad, career growth
what clients are saying
Seeing a path forward
"Aida has the ability to direct you into finding your own conclusions, looking at the bigger picture, and laying out steps in order to help you achieve them. I find myself quoting our conversations often, and find myself thinking about our sessions throughout the week. I would 100% recommend."
- BB, starting his family, career growth
what clients are saying
Staying on track
"Aida makes me feel seen in a way that's rare for me. She understands where I'm coming from and is able to frame things in a way that opens new perspectives. Her program was amazing for helping me to shift to a new level and has really helped keep me on track!"
- AA, mom, career growth
what clients are saying
Balancing work and life
Aida understands that balancing work and family is an art form, and she has the expertise to help those who feel overwhelmed or dissatisfied. Whether you prefer connecting online or in person, Aida is approachable and easy to talk to.If you’re seeking guidance on finding fulfillment in your work-life balance, I highly recommend reaching out to Aida!
- EH, mom, career growth
it's your turn
Let's explore what's possible for you
Whether you are looking to make changes at work, at home, or both -- let's make sure they fit into the whole of your life.
Let's connect
Your first step
Toward meaningful change
Feeling stuck or unclear doesn’t have to be permanent. Together, we’ll explore where you are and how intentional, aligned steps can bring you closer to the life you envision.Send me a note, and let’s start exploring what's possible for you.
Send me a note
Let me know about the challenges you are currently facing -- whether these are showing up at work, at home, or both.If it feels like a fit, we can connect for a free, no-commitment consultation call to explore how I can tailor the coaching program to your needs.
I'm honored to be part of your journey
Thank you for considering me as your coach
Whether you’re ready to dive into coaching or just have a few questions, I’d love to connect. You can also reach me via LinkedIn or email ([email protected]), and we’ll take the next steps together.
thank you for reaching out
Let's explore what's possible for you
I’ll be in touch within 1-2 business days. If you don't hear from me, please check your spam folder, sometimes my emails get filtered by mistake.Looking forward to connecting soon :)
3x3 framework
updating your inner map
This framework is a guiding map to help you move toward clarity and fulfillment in your day-to-day life. It helps you recognize where you are, understand what’s happening beneath the surface, and make grounded updates that move you back toward your goals depending on where you're at.First, we start by reconnecting with the data in your feelings, then we work on updating your mindset, and finally, work on realigning how you make decisions.1. Trusting your feelings. Your emotions and physical sensations aren’t distractions - they’re data. They often reveal what’s in your blind spot or what's creating friction. Together, we pay attention to these cues instead of pushing through or overriding them.2. Redirecting your thoughts. Instead of getting stuck in old stories or trying to force yourself to “let go,” we use specific questions to prompt your mind into a more intentional focus. This helps your mind solve for more specific goals and create new, more helpful and meaningful patterns.3. Prioritize your actions. We don’t aim for picture-perfect plans or massive leaps. Instead, we identify right-sized actions - steps that are clear, do-able, and aligned with what matters to you. This is what builds real momentum without overwhelm.The details of what this looks like depends on where you're starting in that moment and what's accessible to you at that moment.Level 1 - Aligned. Life feels clear, flowing, and energizing. We take time to notice what’s working so you can intentionally recreate key elements in your personal and professional decisions.Level 2 - Autopilot. You’re productive, but stressed or anxious. Here, we focus on designing an autopilot that actually supports you, based on your vision and intentions, so you can lift to Level 1 as opposed to drop into Level 3. This is the bulk of the work we do to move you toward clarity and fulfillment, finding creative win-win-win solutions throughout your life.Level 3 - Conflicted. Things feel heavy, tense, stuck, impossible. Before solving anything, we focus on self-care and preservation - it's the foundation.
| / | Feelings | Thoughts | Actions |
|---|---|---|---|
| Level 1: Aligned | |||
| Level 2: Autopilot | |||
| Level 3: Conflicted |
Let’s start at the bottom, where things feel the hardest: Level 3.
Level 3: Conflicted
from critical to compassionate
Life can pile up - stress here, exhaustion there - until everything feels impossible and cloudy.In Level 3, it’s easy to slip into self-criticism or feel like you should push through. But here, we take a different approach. We slow down. We tend to what your system quietly needs - rest, nourishment, breathing room - so you can find steadiness again.This isn’t the time for solving. That work begins once you're restored enough to move into Level 2. Level 3 is where we pause, replenish, and rebuild your energy so you can uncover what’s next.
First. Trust your feelings as guides
Level 1
Level 2
Level 3 ⬇️
Starting point: exhausted, disconnected, numb, angry, resentful, knots in bodyKeep updating your thoughts and actions until you find: compassion
Then. Redirect your thoughts
Level 1
Level 2
Level 3 ⬇️
Starting point: "I’m never doing enough, I'm not worthy, things are so hard for me."Redirect to: "Let me slow down, what self-care need would help me right now?"
Finally. Prioritize your actions
Level 1
Level 2
Level 3 ⬇️
Starting point: forcing actions that are hesitant, confusing, full of resistancePrioritize: letting intuition guide you to sleep, breathe, nourish, or move
Level 2: Autopilot
from hustling to right-sizing
Most of the time, we move through the day, feeling “fine,” but with a rumble of stress, anxiety, discomfort, and overall wobble.In Level 2, it's almost expected to override the early tell-tale signs that something is off. But, we'll approach it differently. When you feel the angst, we take a step back - out of autopilot - and bring awareness to your default habits. Are they based on old programming , like pushing through , proving, overaccommodating? Or do they reflect what truly matters to you?Level 2 is the pivot point. Outdated autopilot leads back to exhaustion. Intentional habits help you rise into alignment and flow.
First. Trust your feelings as guides
Level 1
Level 2 ↕️
Starting point: feeling fine, still productive, but anxious and stressed underneath the surface, tension in bodyKeep updating your thoughts and actions until you find: relief, curiosity
Level 3
Then. Redirect your thoughts
Level 1
Level 2 ↕️
Starting point: "I have to do xyz, I have to prove myself, everyone else first"Redirect to: "Let me take a step back. What do I truly want to experience, what are my intentions? What am I solving for?"
Level 3
Finally. Prioritize your actions
Level 1
Level 2 ↕️
Starting point: rushing to doing it all, trying to give 110%, seeking permission and validationPrioritize: right-size my next action so that it aligns with intentions - create new solutions, evaluate my options, take smaller steps
Level 3
Level 1: Aligned
from limited to expansive
We love this state, but it can seem so fleeting. This is the state of flow, fulfillment, energy, and creative performance, the feeling of being deeply alive and fully yourself.However, it's common to shy away from Level 1, dampening joy out of fear. Together, we learn to allow, accept, and learn from your moments of joy. This is the time for expansive action, surprising yourself as to what you can accomplish.The more you understand what truly brings you joy, the more you can weave it into your intentions and self-care.
First. Use your feelings as guides
Level 1 ⬆️
Starting point: feeling joyful, energized, but there's a cap - it's limited, and there might be a bit of discomfortKeep updating your thoughts and actions until you find: fulfillment, confidence, openness, lightness
Level 2
Level 3
Then. Redirect your thoughts
Level 1 ⬆️
Starting point: "It’s not gonna last, it’s too much, I don’t deserve it, the other shoe is gonna drop"Redirect to: "Let me enjoy the moment here. What do I love most about what’s happening?"
Level 2
Level 3
Finally. Prioritize your actions
Level 1 ⬆️
Starting point: calculating actions, mitigating, keeping yourself small, safePrioritize: expanding your actions by following your inspiration and curiosity trails. Yes, do the things that are calling you.
Level 2
Level 3